The Most Unforgettable Things to Do in Puglia, Italy

Tucked in the sun-kissed heel of Italy’s boot, Puglia (also known as Apulia) is a region defined by its whitewashed hill towns, centuries-old olive groves, and soulful culinary traditions. While it may not be as frequented as Tuscany or the Amalfi Coast, Puglia offers something even more special: an intimate look at Italy’s quieter, more authentic side.

For travelers seeking meaningful, immersive experiences, here are some of the most unforgettable things to do in Puglia.

Stay in a Cave Hotel in Matera

Although technically just outside Puglia, Matera is often included in regional itineraries—and for good reason. One of the most unique stays in the area is Sextantio Le Grotte Della Civita, a boutique hotel carved into Matera’s ancient cave dwellings. Originally an ambitious excavation and preservation project, the hotel immerses guests in the traditional cave houses that locals once called home for centuries.

The ambiance is unlike anywhere else in Italy: quiet, soulful, and steeped in history. A stay here not only offers a luxurious experience but also a powerful connection to the cultural heritage of southern Italy.

Explore the Olive Groves and Trulli Houses of Cisternino

Among the most peaceful and picturesque things to do in Puglia is a visit to Cisternino, a charming town surrounded by olive groves and dotted with iconic trulli houses, conical-roofed dwellings unique to the region. Visitors can stay in properties that were once entire villages, now thoughtfully restored into boutique accommodations.

Culinary traditions thrive here. Locally baked bread, hand-pressed olive oil, and wines made in nearby family-run vineyards reflect the deep pride residents take in their craft. The region is also a major contributor to Italy’s olive oil production, accounting for over 40% of the country’s total. Despite recent challenges from disease that devastated many trees, locals remain fiercely committed to preserving original olive strains passed down through generations.

Discover the Story of Matera's Rebirth

A guided tour through Matera is a must. Once a thriving city, it became nearly abandoned as Italy modernized. For decades, its cave dwellings sat empty until a preservation effort began bringing life back to the stone city.

Today, Matera stands as a living museum where ancient and modern coexist. Exploring its winding stone paths and hearing the story of its transformation from decay to vibrancy is one of the most moving things to do in Puglia’s neighboring regions.

Dine at Castello Monaci: Rustic Roots, Elevated Flavors

Puglia’s culinary identity is built on simplicity and tradition, but it also offers moments of elegance and refinement. One standout dining experience is at Castello Monaci, a stunning estate and winery. Here, rustic regional dishes are elevated with sophistication while staying true to their origins.

Set among 200 acres of vineyards, the estate’s dining experience pairs expertly crafted wines with modern takes on classic Puglian recipes. It’s a beautiful representation of how the region honors its roots while embracing creativity.

Sip and Savor with a Whiskey or Wine Tasting

Food and drink lovers will find no shortage of things to do in Puglia. From guided vineyard tours to countryside tastings, the region offers rich opportunities to engage all the senses. Whether sampling robust reds from Salento or enjoying a rustic meal at a family-run masseria, visitors are immersed in the flavors and stories behind every glass and plate.

For the Culturally Curious: Pair Puglia with Sicily or Piedmont

Those enchanted by Puglia’s charm may also enjoy exploring other lesser-traveled Italian regions. Sicily, with its vibrant street life and layered history, shares Puglia’s strong cultural identity and passion for food. For a completely different but equally rewarding experience, Piedmont in northern Italy offers refined wines, truffle-rich cuisine, and elegant Alpine landscapes, ideal for travelers who enjoy discovering off-the-beaten-path destinations.

Final Thoughts

From sleeping in ancient cave dwellings to tasting handcrafted olive oils and wines, there is no shortage of unforgettable things to do in Puglia. The region offers a rare blend of authenticity, beauty, and deep-rooted tradition, making it one of Italy’s most rewarding destinations for curious, culturally minded travelers.

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